Welry’s mission is to become the definitive digital destination for all things jewelry. Best-in-class example for other content and e-commerce experiences. Fusing long-standing category knowledge with the unique ability to provide choice, guide discovery, and offer the highest quality.

Goals

Launch a first-to-market jewelry marketplace that provides a strong foundation for the future as Welry continues to grow. Build features and functionality that serve our audiences.

Homepage: The navigation drives conversion for the high intent user who knows exactly what they’re looking for and the low intent user who’s browsing and open to recommendations and inspiration.
Taxonomy Driven Discovery: One of the biggest keys to tearing down the barrier between product and editorial on the site is a shared taxonomy. A common tagging system and vocabulary will ultimately power some of the richest and most differentiated features on the site.
Customer Engagement: Continue to educate our new and existing demographic into Welry’s values, brand positioning and new product expansions with clear messages, consistent creative, driving overall customer engagement.